Ponds White Beauty Advertisement

My second Proper tv commercial after I did Trivago Ad.

Ponds white beauty advertisement. For example the white skin toned woman is in a relationship with a famous man and is being portrayed as beautiful whereas the woman of colour did not win the man and begins using the radiant pinkish white glow cream that is being advertised to make her beautiful. Ponds is a skin care company based out of Asia that provides a variety of creams for the purposes of anti-aging cleansing hydrating and whitening. The advertisement made by the cosmetic company Ponds White Beauty entitled Ponds White Beauty India Episode 1 depicts the story of a colored womans quest to win a white mans affection who is most likely.

The 2008 Ponds campaign for the White Beauty product line was an absolutely racist and sexist ad campaign that left me very disturbed after watching. This advertisement attacks the natural beauty of women who are not white and uses their insecurities to sell their product. Summarily the Ponds White Beauty commercial presents a number of concerning underlying assumptions regarding social hierarchies.

The White Beauty products are skin-lightening creams popular in a number of different Asian countries created and sold by Ponds a division of Unilever. It visibly promotes the idea of whiteness as hegemonic a discriminatory idea already present within Indian social circles. Ponds White Beauty- a cream that gives a pinkish white glow to any skin tone.

Beauty Construction on Ponds White Beauty Gita Gutawa Version. In 2008 Ponds released a new product called White Beauty Pinkish White Day Cream and with its release came an advertisement in the form of a commercial. This study will explore the value hidden that is displayed in the advertisement.

In Ponds White Beauty advertisement the product being sold is a skin care treatment to lighten the pigment of your skin. The commercial tells the story of an Indian woman who was happily in. 5 Ponds White Beauty New AD 2020 - Pakoda Girl Model Cast Real Name Also Check Glori Soap - Akshay Kumar - 1-2-3 Kare Total Clean.

As we learned during Joddi Aldens presentation on Globalization Transnationalism Citizenship and Migration whitening of advertisements is a frequent technique used to make models appear more than they actually. PONDS White Beauty Ad and the Fair Skin Fixation. The object of this study is Ponds White Beauty Gita Gutawa version.